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Undergraduate Catalog 2020-2021 [ARCHIVED CATALOG]
Marketing, Management and Entrepreneurship Department Courses
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Management, Marketing and Entrepreneurship
Go to information for this department.
Management
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BUS 150 - Career and Professional Development 1 cr.
Principles, methods, and practice in achieving career goals with emphasis on the exploration of career opportunities, identification of strengths, resume development, cover letter composition, interviewing, salary and benefits negotiations, networking, professional image, and the use of technology in achieving career goals. -
ENTR 362 - Business Foundations for Entrepreneurs 3 cr.
(This course is for Non-Business Majors only)
The non-business major will learn and apply basic business concepts needed by the entrepreneur. This will include concepts in financial accounting, managerial accounting, finance, management, operations management, marketing, and business law. Entrepreneurship majors and minors will take this course during the spring semester of the junior year. -
ENTR 363 - Applied Business Foundations for Entrepreneurs 1 cr.
(Prerequisite: ACC 253 or equivalent for accounting/finance majors; ACC 254 or equivalent for accounting/finance majors; MGT 251 , MGT 351 , and FIN 251 concurrent)
The business major will apply basic business concepts needed by the entrepreneur. This will include concepts previously learned in financial accounting, managerial accounting, finance, management, operations management, marketing, and business law. Entrepreneurship majors and minors will take this course during the spring semester of the junior year. -
ENTR 372 - The Entrepreneurial Mindset 3 cr.
This course introduces students to the foundational skills abilities, behaviors, attitudes, and mindsets of successful entrepreneurs (those who start a business) and intrapreneurs (those who are innovative within an existing organization). This course is action-oriented and experiential in nature. A variety of guest speakers will share their entrepreneurial experiences. The student will be exposed to entrepreneurial theories and applicable project management tools. Upon completion of this course, students will have not only discovered their entrepreneurial skill sets but also increased them. This course will be taken during the fall semester of the junior year. -
ENTR 373 - Business Creativity and Innovation 3 cr.
This course will provide the student with opportunities to further develop personal creativity within the context of entrepreneurial efforts. Tools for analyzing the feasibility of entrepreneurial ideas and their transition into innovative efforts will be demonstrated. The student will devise an idea that can be transformed into a business plan. Entrepreneurship majors and minors will generally take this course during the spring semester of the junior year. -
ENTR 374 - Entrepreneurial Resource Acquisition and Management 3 cr.
This course will provide the student with opportunities to understand, analyze, and evaluate ways to acquire and manage several types of resources needed to manage a successful entrepreneurial endeavor. Particular emphasis is placed upon financial and human resources. Timing of resource acquisition is considered. Related legal implications are also addressed. -
ENTR 375 - Family Run Business 3 cr.
This course will provide students with opportunities to understand, analyze, and evaluate the unique issues that emerge in managing family businesses. The importance of effective family member business relationships, succession, and estate issues will be examined. Strategies for deciding how quickly to grow the business will also be addressed. -
ENTR 477 - (EPW) The Entrepreneurial Business Plan 3 cr.
(Prerequisites: ENTR 372 ; ENTR 362 or ENTR 363 ) (For Entrepreneurship majors and minors only)
This course will provide the student with the opportunity to create and present a complete business plan for a proposed entrepreneurial effort. The plan can be for a non-profit, family-business, or other for-profit endeavor. Selected business plans will be entered in external entrepreneurial competitions. This course will be taken during the fall semester of the senior year. -
ENTR 478 - Social Entrepreneurship 3 cr.
This course exposes the student to social and environmental entrepreneurial opportunities. This includes both the examination of non-profit entrepreneurial efforts and the creation of hybrid organizations, which are self-sustaining for-profit businesses that have a primary social and stewardship mission. Social and environmental responsibilities of traditional entrepreneurial activities will also be examined. Entrepreneurship majors and minors will generally take this course during the fall semester of the senior year. -
ENTR 479 - Hooking the Shark 3 cr
This course emphasizes the behavioral skills needed to build high performance teams and engage potential customers. Students will also refine and demonstrate their technical skills, including estimating costs, attracting and structuring venture capital investment, and managing risks. Additionally, students learn how investors evaluate teams and business opportunities -
ENTR 480 - The Entrepreneurial Capstone Business Experience or Internship 1 to 3 cr. (3 cr. in total needed to complete the Entrepreneurship Minor)
(Formerly MGT 480) (Pre-requisites: Entrepreneurship Minors Only; Entrepreneurship Program Director Approval)
This course is designed to provide for the use of concepts, techniques, and theories learned in the classroom through completion of a 150-hour internship or a project. Students pursuing either the internship or the project are assigned tasks that will enable them to develop competencies and increase their entrepreneurial skills.
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ENTR 481 - Global Practicum 3 cr.
Following the required global trip during intersession, students will deconstruct their experience. This course emphasizes the experimentation required to scale-up companies. Skills developed include managing global and technical teams, balancing ethical considerations, and management activities associated with mergers and acquisitions with a focus on the strategic aspect of these transaction -
MGT 251 - Legal Environment of Business 3 cr.
The nature, sources, formation, and applications of law. Judicial function, court system, litigation and other methods of resolving disputes. Legislation-law from judicial decisions, law by administrative agencies, regulation of business activity, antitrust law, consumer protection, environment, and pollution control. Tort, criminal and insurance law, property rights for both personal and real property. Business organization, principle of agency, partnership and corporation. -
MGT 351 - Principles of Management and Entrepreneurship I 3 cr.
(Prerequisite: junior standing)
Survey course examines key aspects of organizations and their management – dynamic environments, organization design and structure, roles/functions of managers, managing technology and change, global management, and alternative types of organizations. This course examines the expanding role of the manager from planning, organizing, controlling and directing, to the knowledge and skills involved in managing and working with a diverse workforce and entrepreneurship primarily from an organizational perspective (Credit may not be earned for MGT 351 and EM 351 .) -
MGT 352 - Principles of Management and Entrepreneurship II 3 cr.
(Prerequisite: MGT 351 )
Survey course examines the individual in the work setting, working with a variety of people inside and outside the organization. This course deals with such issues as motivation, leadership and communication diversity at the work place, and with individual effectiveness, interpersonal relations, group skills, and entrepreneurship primarily from Individual and team perspectives. -
MGT 361 - Human Resources Management 3 cr.
(Prerequisite: MGT 351 )
Course explains the functions of a human resources division or department – including job descriptions, labor demographics, recruitment and hiring, turnover and mobility, interviewing, aptitude and other employee testing, performance evaluation, disciplinary procedures, employee health and safety, wage and hour administration, government regulations; and the handling of absenteeism, alcoholism, and drug addiction. -
MGT 362 - (EPW) Employee-Management Relations 3 cr.
(Prerequisite: MGT 351 )
This examines employee-management practices in contemporary society, employee participation in unions, and their spill-over effect on nonunion settings. Course topics include unions, the collective-bargaining process, wages and benefits, seniority, grievance procedures, and arbitration. Discrimination in employment and equal-employment opportunity will be discussed, as well as future issues in union and nonunion settings and international employee-management relations. -
MGT 440 - Conflict and Negotiation Management 3 cr.
(Prerequisite: MGT 351 and MGT 352 )
Focuses on negotiation and conflict management in business and other organizational settings through understanding and interactive application of negotiation and conflict strategies and skills. Topics include collaborative and competitive approaches, individual and multiparty/team negotiations, ethics, communication, perception and judgment, and culture. -
MGT 455 - Business Policy and Strategy 3 cr.
(Prerequisites: senior standing, FIN 251 , OIM 352 , MGT 352 , MKT 351 )
This is the capstone course for all Business majors. Concepts and skills developed in the prerequisite courses are integrated and applied to the overall management of an organization. Topics will include setting objectives, designing strategic plans, allocating resources, organizational structuring and controlling performance. (Credit may not be earned for MGT 455 and EM 455 .) -
MGT 460 - Organization Theory 3 cr.
(Prerequisite: MGT 351 )
Study of the forces both within and outside the organization that determine the structure and processes of an organization. Topics to be covered will include technology and size- influences, conflict, boundary roles, matrix structure, political factors, and sociotechnical systems. -
MGT 461 - Managing Through Systems and Quality 3 cr.
(Perquisite: MGT 351 )
Systems theory provides a powerful way to understand work organizations: as interacting, inter-dependent systems. Managing effectively through systems involves working with vision, with empowered, growing people with a customer orientation, with good measures and analysis, and with a continuous improvement culture. This course will focus on these quality management approaches that form the underpinning of tomorrow’s management practices. -
MGT 462 - Project Management in Organizations 3 cr.
(Prerequisite: MGT 351 or EM 351 )
This course will examine advanced project-management concepts from all phases of the project lifecycle (from requirements-specification through post-project assessment). Special emphasis will be placed on understanding projects within the context of complex organizational settings by utilizing an open-systems perspective. Linkages with more permanent administration structures within the organization will be reviewed. (Credit cannot be earned for MGT 462 and OIM 462 .) -
MGT 471 - Group Dynamics 3 cr.
(Prerequisite: MGT 351 or permission of instructor)
Survey of constructs, research and applications of small group phenomena in an organizational contest. Examines theories, research measurements and observational methods used in studying groups. Students will be able to explore their own behavior in groups by participating in various groups and/or by observing others in group experiences. The course will prepare students to be effective in groups. -
MGT 473 - Organizational Social Responsibility 3 cr.
(Prerequisite: MGT 351 or permission of the instructor)
This course introduces students to basic concepts underlying the social responsibility aspect of the management process. The role of pluralism is examined in the societal system to provide an understanding of the evolving relationship between organizations and society as a whole. The managerial approach is explored in the light of the increasing importance of societal impact on the organization. -
MGT 474 - (D,EPW) Managing a Multicultural Workforce 3 cr.
This course addresses the skills and knowledge managers must develop to deal with an increasingly culturally diverse workforce. Specific topics to be covered include diversity in ethnicity, nationality, religion, culture, gender, age, sexual orientation and disability. The course will help students interact and work with people different from themselves and to understand their own cultural values, biases and behaviors. -
MGT 476 - Sport Facilities Management 3 cr.
(Prerequisite: MGT 351 )
This course will prepare students to plan and execute management strategies for simple to spectacular sport facilities including day-to-day operations of these structures and the construction of new ones. -
MGT 495 - European Business Experience 3 cr.
(Prerequisites: MGT 351 , MKT 351 , ECO/IB 351 )
Students will have an opportunity to participate in lecture-discussion sessions with top-level executives from various multinational corporations, local business firms, and government agencies in a number of different countries in Europe. Participants will gain a basic understanding of the issues prominent in international business today. Course involves travel to Europe. (Credit cannot be earned for MGT 495 and IB 495 and MKT 495 .) -
MGT/IB 475 - International Management 3 cr.
(Prerequisites: ECO/IB 351 , MGT 351 )
Focuses on functional strategies of multinational corporations (MNCs), structure and control-systems of MNCs, and comparative management. Specific MNC strategies to be covered include entry, sourcing, and marketing, finance, human resources and public affairs. Study of structure and control systems includes corporate structure, headquarters-subsidiary relationships. Study of comparative management systems focuses on nature of management systems and practices in different cultures.
Marketing
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MKT 351 - Introduction to Marketing 3 cr.
(Prerequisites: junior standing, ECO 153 -ECO 154 or ECO 101 )
This course introduces the student to the field of marketing. An overview of the principles on which the discipline is founded. The marketing concept is presented as the framework under which the decisions related to marketing-mix variables (product, place, price and promotion) are made by organizations. -
MKT 361 - Marketing Research 3 cr.
(Prerequisite: MKT 351 )
Study of the role of marketing information as the basis for decision-making. Topics include research design, methods of gathering data, questionnaire structure, interviewing methods and preparing the final report. -
MKT 362 - Consumer Behavior 3 cr.
(Prerequisite: MKT 351 )
Study of theories of consumer behavior. The buyer is analyzed at the individual level in terms of motivation, attitudes, etc. and at the social level in terms of influence on buying behavior from the socio-economic environment. -
MKT 370 - Interactive Marketing 3 cr.
(Prerequisite: MKT 351 )
This course examines the integration of evolving interactive technologies in the design and implementation of marketing programs. The use of information technology infrastructure to support the execution of conception, pricing, promotion and distribution of ideas, goods and services has the potential of making the marketing process more efficient and productive. -
MKT 470 - Marketing Communications 3 cr.
(Prerequisite: MKT 351 ; senior standing)
Personal and mass communication approaches generated by manufacturers and intermediates or institutions toward target markets. The design of advertising campaigns to shift consumer attitudes, to secure resellers’ support and to inform, persuade, and move them to action. Development of copy selection and media and measurement of promotion effectiveness including evaluation of sales force. -
MKT 471 - Sales Force Management 3 cr.
(Prerequisites: MGT 352 , MKT 351 ; senior standing)
This course develops the concepts and techniques needed to identify and analyze the various decision areas faced by a sales-force manager. Topics include recruiting, selecting and training the sales force; forecasting, budgeting and sales quotas; assigning, motivating and compensating the sales force. -
MKT 472 - Retailing Management 3 cr.
(Prerequisites: MGT 352 , FIN 251 , OIM 351 ; senior standing)
This course focuses on the decision areas facing retail managers, including retailing, structure, merchandising, locations, store layout, promotion, pricing and personnel. -
MKT 473 - Sports Marketing 3 cr.
(Prerequisite: MKT 351 )
This course will prepare students to plan and execute marketing strategies for Sports Organizations and organizations that market themselves through sports. Students will examine the explosion of opportunities and challenges in this unique business thanks to advances in telecommunications and performance technologies as well as the shrinking global marketplace. -
MKT 474 - Personal Selling 3 cr.
(Prerequisites: MKT 351 , MKT 361 , MKT 362 )
This course focuses on the direct selling process: how it fits into the marketing function, the ability to communicate a product’s features, advantages and benefits, and the principles of effective selling. Students practice making oral and written sales presentations. Students also learn what a career in sales entails. -
MKT 476 - Marketing Strategy 3 cr.
(Prerequisite: MKT 351 ; senior standing)
The theme of this course is building effective marketing strategies through integrated decision-making. Emphasis is on different decision models within functional areas such as demand analysis, consumer research, product and promotion management, etc. -
MKT 477 - Sustainable Marketing 3 cr.
(Prerequisite: MKT 351 )
Sustainable marketing is a new approach which expands the boundaries of traditional marketing. In this course, we will focus on how companies are learning to innovate, develop, produce, promote, distribute and take back products and services in new ways that reduce waste and pollution in order to satisfy all stakeholders. -
MKT 495 - European Business Experience 3 cr.
(Prerequisites: MGT 351 , MKT 351 , ECO/IB 351 )
Students will have an opportunity to participate in lecture-discussion sessions with top-level executives from various multinational corporations, local business firms, and government agencies in a number of different countries in Europe. Participants will gain a basic understanding of the issues prominent in international business today. Course involves travel to Europe. (Credit cannot be earned for MKT 495 and IB 495 and MGT 495 .)
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